Statistics Show Social Media is Bigger Than You Think

Is Social Media a fad or the biggest shift since the Industrial Revolution?

Welcome to the Social Media Revolution:

1. Early this year, Gen Y will outnumber Baby Boomers, and 96% of them have joined a social network.
2. Social Media has overtaken porn as the #1 activity on the Web.
3. One out of eight couples married in the U.S. last year met via social media.
4. Years to reach 50 million users: Radio 38 years; TV 13 years; Internet four years; iPod three years; and Facebook added 100 million users in less than nine months.
5. If Facebook was a country, it would be the world’s fourth largest between the United States and Indonesia. And it’s gaining on the United States.
6. A 2009 U.S. Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.
7. Seven percent of companies using LinkedIn as a primary tool to find employees – 80%.
8. The fastest-growing segment on Facebook is 55 – 65 year old females.
9. The second largest search engine in the world is YouTube.
10. Twenty-five percent of Americans in the past month said they watched a short video on their phone.
11. Twenty four of the 25 largest newspapers are experiencing record declines in circulation because we no longer search the news, the news finds us.
12. In the near future, we will no longer search for products and services, they will find us via social media.
13. More than 1.5 million pieces of content are shared on Facebook daily.
14. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy – listening first and selling second.
15. Successful companies in social media act more like party planners and content providers than traditional advertisers.

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