There’s a story about five frogs sitting on a log. One decided to jump. How many frogs were left? FIVE. There’s a big difference between deciding to jump and actually jumping.
Executing your new business and marketing strategy isn’t just an important thing; it’s the only thing. Unless you actually put your initiatives into action, nothing will have been accomplished. Without execution, there is no strategy. And if you really analyze your business landscape, you’ll realize that the main difference between mediocre brands and great ones is not vision, but execution.
The problem is, most businesses are too busy working on yesterday’s problems to work on today’s strategic imperatives. Not much you can do about yesterday, but there is a whole lot you can do about tomorrow.
Talk isn’t really cheap, it’s expensive. Think of the countless hours wasted talking about the same issues over and over again. Talking is talking and only doing is doing. Business leaders can’t delegate their responsibility for personal involvement in executing the firm’s initiatives. Read the book Execution by Larry Bossidy and Ram Charan, and you’ll learn it’s a leader’s most important job. Nobody has ever achieved greatness without results.
Filed under: Agency ideas
Although your overall message is good one red flag we have discovered is shouting that there is “Executing your new business and marketing strategy isn’t just an important thing; Executing your new business and marketing strategy isn’t just an important thing.”
Yes execution is important but so is the strategy. They are both equally as important. Currently there is a global recognition that we need to improve at implementation and in time the pendulum will swing back and settle equally.
Robin
International Specialist in Strategy Implementation